The housing market is climbing again, especially here in Charlotte, NC. The national players are going hard. The only problem is, the national guys are lean and they have marketing budgets and investors up the wazoo. So how on earth does the smaller guy compete?
They compete by working together and forming a network. It’s hard for one of us small fries to
If your company is not on Facebook, Instagram, Pinterest, Snap and Linkedin you’re not relevant in 2019. If you are not blogging and providing upfront value to your potential clients, you are going to struggle in the long game. If
1. START BLOGGING
2. PROVIDE 3D AND VR HOME TOURS
3D and VR home tours add professional modern experiences to any builders front end. The client can visualize depth and color which creates an emotional connection to the floor plan that is not experienced with traditional 2D black and white floor plans.
3. SOCIAL CONTENT
Social media has become a standard for advertising. It’s not as easy as creating a page and then posting pictures of your projects as some of you have figured out. Having an organized delivery from large format content to small more demo direct (micro) content is the key to success. Try filming a keynote speech at a convention and then breaking that down into smaller podcasts or content pieces for each social platform.
Many people may have an interest in building a modular or custom home, but they are not quite ready financially. The decision to build a custom home is often made over years, not months. For this reason, it is important to stay top of mind with your potential customers and nurture a relationship over time so that when they are ready, they will call. For a more in depth marketing plan contact Bilttt
If you take any one of these steps, you will be improving your digital marketing efforts. Many custom builders find it beneficial to work closely with a digital marketing agency to target a specific demographic of prospective buyers in their local area.